Best Time to Post on Instagram: By Industry and Day 2024

You have so much to share with your target audience, but you don’t know the best time to post on Instagram. Don’t worry, you are not alone; many like like you wonder, ‘When is the best time to post on Instagram?’

To find the answer to this, this blog can help you. Here, we will tell you about the ideal time to post on Instagram for all days in a week. In addition, we will tell you the ideal time to post on Instagram according to some industries like fitness, fashion, food, and the like.

What is the Best Time to Post on Instagram:

Here are the best times to post on Instagram during the week. On Mondays, try 4 am because people are eager to start the week. Tuesdays, 5 am is good because people are less busy. Wednesdays, 5 am works well too. Thursdays, try 4 am or 6 am. Fridays, go for 4 am or 7 am. Saturdays, post at 4 am when fewer people are online. Sundays, aim for 5 am when engagement is high.

We have listed below the best time to post on Instagram according to the days of the week:

Best Time to Post on Instagram Monday:

4 am in the morning is the best time to post on Instagram. It’s because it’s the first day of the week. Therefore, Instagram users must be in a hurry and want to see the content very early in the morning.

Best Time to Post on Instagram Tuesday:

It’s 5 am, which can help you hit the bull’s eye on Tuesday. Everybody, when waking up on Monday, is in a hurry. However, by the next day, they get less nervous about the time and have some extra time to see content on Instagram.

Best Time to Post on Instagram Wednesday:

If it’s Wednesday, posting content on Instagram at 5 am can work wonders for you. On Wednesday, there is a gradually developing engagement, which is from 2 am to 7 am.

Best Time to Post on Instagram on Thursday:

On Thursday, 4 am is considered the best time to post on Instagram. However, you can also choose the second highest engagement, 6 am.

Best Time to Post on Instagram Friday:

4 am on Friday is the ideal time to post on Instagram. Although 4 am has come up as the best time, 7 am is also good for consistent engagement.

Best Time to Post on Instagram Saturday:

You should post on Instagram on Saturday at 4 am. Generally, there is the lowest level of engagement on this day throughout the week. Although it’s the first day of the weekend, it’s thought that most people use this day to enjoy being offline.

Best Time to Post on Instagram Sunday:

The ideal time to post on Instagram on Sunday is 5 am. In comparison to Saturday, there is a rise in engagement on Sunday.

The engagement tends to be consistent between 1 and 6 am. So, if you have decided to post your content on Instagram on Sunday, 5 am is the best time.

Best Time to Post on Instagram:

The following are some industries and the time to post on Instagram according to them:

For the Industry of Travel and Tourism:

This industry banks on aspiration content to add momentum to the desire for traveling. So, if you post your content in the middle of the day and night, then you can take travelers into a world of daydreaming about their journey.

The best time to post on Instagram for the travel and tourism industry is between 10 am and 12 pm and 7 pm and 9 pm on weekdays. On the other hand, for weekends, the best time is between 9 am to 11 am and 4 pm and 6 pm.

The ideal days to post on Instagram for travel and tourism are Tuesday and Wednesday.

Best Time to Post on Instagram for Fashion Industry:

When it comes to advertising on clothing and fashion brands, then Instagram can work wonders for you. If you want to display your most recent styles and trends, then do so in the afternoon and evening. When you post content this time, you will get a tremendous amount of engagement and visibility.

The best time to post on Instagram for the fashion and apparel industry on weekdays is between 12 pm and 2 pm and 7 pm and 9 pm. On the other hand, on weekends, it’s between 9 am and 11 am and 5 pm and 7 pm.

The best day to post Post on Instagram for the fashion and apparel industry is Saturday.

Best Time to Post on Instagram for Fitness and Wellness Industry:

Everybody interested in looking for content related to fitness and wellness finds Instagram a perfect destination for some motivation and inspiration. So, it’s best to make your way to them when they start or finish their exercise, early in the morning and late at night.

The ideal time to post on Instagram for fitness and wellness industry-related content on weekdays is between 6 am and 8 am and between 5 pm and 7 pm. Contrary to this, for weekends, the best time is between 8 am and 10 am and 4 pm and 6 pm. The best day to post on Instagram for the fitness and wellness industry is Tuesday. However, there is also a high amount of engagement seen on Wednesday.

Best Time to Post on Instagram for Digital Marketing:

Those who work in the field related to digital marketing and social media tend to be online throughout usual business hours. Although they may be much less busy on weekdays, providing them with helpful and interesting topics can hit the bull’s eye.

The best time to post on Instagram for digital marketing or social media is between 9 am and 11 am and between 1 pm and 3 pm on weekdays. On the other hand, for weekends, keep providing them with limited engaging and helpful content between 10 am and 12 pm. The best days to post on Instagram for digital marketing/social media are Monday, Tuesday, Wednesday and Thursday.

Best Time to Post on Instagram for Food and Beverage Industry:

Showing piping-hot and mouth-watering cuisines and food items can help you gain the attention of your target audience on Instagram. So, you can take their cravings to the next level by posting content at lunch hours every day. However, for Sunday, the best time is the evening. This time, most people plan what they will eat, so use make them salivate by posting your content.

The ideal time to post on Instagram for the food and beverage industry is between 12 pm and 2 pm on weekdays. On the other hand, for weekends, you should do it between 5 pm and 7 pm. The best days to post on Instagram for the food and Beverage industry are Friday, Saturday, and Sunday.

Let’s Conclude All:

The best time to post on Instagram heavily depends on your targeted audience. For example, if you have some content to share for the digital marketing and social media industry, then post on Instagram between 10 am and 12 on weekends. On the other hand, for weekdays, the best time can be between 9 am and 11 am and 1 pm and 3 pm.

If you have some other industry-related content to post on Instagram, call the Instagram support number (650) 543-4800 for help.

Frequently Asked Questions:

What is the best time of day to post on Instagram?

The best time to post on Instagram tends to change according to your audience. However, some of the ideal times to post on Instagram are between 6 am and 9 am, 12 pm and 2 pm, and 5 pm and 7 pm. You must take your industry type into account.

What time is too late to post on Instagram?

It’s considered unwise to post on Instagram after 9 pm on weekdays and after 10 pm on weekends. During this time, the engagement amount remains very low. Therefore, you’d better avoid posting your content at this time.

What is the best time to post on social media platforms 2024?

According to experts, you’d better post your content in prime hours, which most users spend enjoying social media in 2024. However, if you want higher reach and more clicks, you need to put content on social media platforms many times a day, like between 7 am and 9 am, 12 pm and 1 pm, 4 pm and 6 pm. So, when you think about the best time to post on Instagram today, take this point into account.

Does posting time matter on Instagram?

Yes, it matters because it has been found that content posted early in the day got more engagement rates. So, be prepared to post your content in advance.

Is it better to post on Instagram at night or in the morning?

It’s dependent on your targeted audience. However, usually, early in the morning is considered the best time to grab the attention of your targeted audience.

Related Resources:

• How Do I Contact Meta On Instagram?
• How to Use Instagram?